I'm Greener than You Are - Wanna Bet?

We should be competing with each other to see who can be most virtuous. It's the flip side to who can consume the most. Xtreme Saving. See Utilities Turn Their Customers Green, With Envy.

Donald Kelley, executive director of the BrainShift Foundation, said the conservation outcomes of the competition had been far greater than he had predicted, with households reducing consumption up to 66 percent.

“As Americans, we are good at entertainment and competition,” Mr. Kelley said. “It’s why on ‘American Idol’ they get 40 million voters. It’s the part of this culture that people really understand, and we should be harnessing it.”